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Summer Guide 2017: The King of Chill



Summer Guide 2017: The King of Chill — Chillounge’s Rainer Scheer may be heading north for a while

Creative Loafing Article – Click here to read

Rainer Scheer chilling out

Rainer Scheer believes that event promoters have one of the hardest jobs in the world. When the Chillounge founder is not organizing one of the many parties he’s given birth to, or walking 22 odometer-recorded miles on the day of an event, he’ll indulge himself a little.

“I try to sleep,” he says.

He’s only working this hard to make sure people have a good time. In 2008, when he just owned an art gallery on Palm Avenue, Scheer put together the inaugural Chillounge Night in his resident Sarasota “to bring life and lifestyle and people to the downtown area” after the Great Recession hit the year before.

He and his team, which includes his wife and friends, have hosted 39 parties throughout the state of Florida, from Fort Lauderdale all the way up to Amelia Island. Now he’s looking to take the gig around the country.

“I had to grow and find a way to go nationwide,” he says. “I need the power to clone myself.”

Scheer has “very good relationships with all of the big city-event people” locally, and he’s made friends with Full Moon Promotions President Tim Mitten. Mitten lives in Sarasota now, but he’s originally from Buffalo, NY. Familiar with the community there, both men are “taking the risk” and, like snowbirds in reverse, transporting the party up north for the summer.

“Tampa Bay promoters,” he says. “They help each other out.”

It won’t be easy though, and as of right now, the official status of the Buffalo event has yet to be determined. Scheer and Mitten still need a cash sponsor as accommodating as the BMW dealerships of Sarasota and the Tampa Bay area. Typically, events also involve a charitable organization, a tradition neither man wants to scrap for the big move.

Lucky for us, the move isn’t full-time. The Sunset Lounge Experience will return to St. Pete Beach on Oct. 14, sponsored by TradeWinds Island Resorts.

Mood lighting. An eclectic mix of people. High-quality wicker canopies and daybeds specially imported from Indonesia by Scheer himself. A DJ spinning actual vinyl. These ingredients combine create a climate of inner calm, fulfilling Scheer’s ultimate vision of chill.

“I just want people to come and enjoy the nice atmosphere and the environment,” he says. “I mean, where else do you have this in the world?”

On Nov. 18, Chillounge Night will be back in St. Pete for its 10th anniversary. Scheer plans to do something a little different this time around, and he couldn’t resist sharing a key detail about this milestone occasion: He hopes to transform the field at the Tampa Bay Rowdies’ Al Lang Stadium into a magnificent outdoor lounge.

“Now, everyone [can feel] like, I’m a soccer king, I’m a soccer player,” he says.

Of course, Scheer feels on top of his game when everyone is having fun at one of his uniquely designed experiences. He sacrifices his chill so you can lounge, and he wouldn’t have it any other way.

TOP TIPS FOR CORPORATE EVENT PLANNING



TOP TIPS FOR CORPORATE EVENT PLANNING

Corporate Events, Chillounge Night Event Planning

Before really planning a super corporate event a successful event manager must, always think, gather, and focus on certain things necessary to hold such occasions.

Organizing an event can be a daunting task, especially for an individual or a team planning an event for the first time. While the scale of the events varies dramatically, the principles of event management essentially remain the same. Here you will find a few practical tips as to how efficiently and effectively an event is planned and conducted.
Planning An Event:
• Get Every Detail: You have to ensure that you have full event detail up front. A completely detailed scope, with consent from all stakeholders, is mandatory. Be sure the scope includes interim milestones, a detailed timeline, and a budget that is sufficient to cover all required work. If you get everything in writing before even conceiving the event, you have an excellent foundation to build upon. Make a checklist.

• Expect Change: Change is inevitable, but you have to maintain control and point out when the event begins to resemble something completely different from what was originally outlined. Sound planning and preparation are crucial and lead to the success of an event.

• Finances and Budget: When preparing for an event it is important that all sources of income and all costs are accounted for, including hidden costs and in-kind support. Developing an event checklist before the budget will ensure that all costs are considered. The event manager or organizing committee should work closely with a financial manager or club treasurer to ensure the event follows the relevant financial procedures.

• Effective Communication: Internal and external communication is essential to ensure the event goes to plan. There will always be minor difficulties and challenges; however, most of these should have been considered at planning stage and there would be contingency plans to address problems as they arise. During the event, it is important to take the time to publicly acknowledge the contribution of staff, volunteers and sponsors.

• Build a Team: Create a collaborative one-team culture to bring out the best in people and empower everyone to self-organize.
• Eliminate Project Scope Creep: A project scope creep happens when a project manager allows small changes to a project and before they know it, they have actually changed the plan completely compared to the original. In order to prevent such unexpected changes, you need to look at the project management triple constraint, which is made of time, cost and scope.

Organizing An Event:

• Event Organization: You make whatever big a plan and whatever effort is put in, ultimate success depends upon the execution of your plan and settings of your event on that very day or night.

• Aesthetics: Any event big or small cannot be organized unless you design and make the arrangement suitable and most sophisticated and of course keeping in view the target invitees. Whether it is a wedding or a corporate event, the spot-on beautification will put a positive effect on the people.

• Event Furniture: As a part of aesthetics and comfort must focus on furniture as people want luxury and sophistication on an event. Whether it is lounge furniture or outdoor settings, must ensure to place the best possible and comfortable event furniture in place.

• Lighting: Along with furniture, the perfect lighting arrangements such as LEDs can enhance your settings altogether and will surely be pleasing to the eyes of the people.
For perfect setting ideas and furniture rental check the details on http://chilloungenight.com/rent-our-products/

Must chill

by Chillounge Night in Chillounge Night Comments: 0


Must chill

rainerscheer

The first time Rainer Scheer put on a massive entertainment block party for 2,000 people, back in Sarasota in 2008, he worked day and night to intricately plan every detail.

But even with obsessive preparation, he made one costly mistake: He forgot to hire security personnel for the VIP tent, so no one stood by to check if people had the special wristband for entry. “People were just walking in for free,” says Scheer.

Making sure to hire VIP security is one of many lessons Scheer has learned in the unique business venture he launched eight years ago, while the recession was just beginning to percolate. The company, and the events it puts on, is Chillounge Night.

Scheer calls each Chillounge night the “ultimate cool outdoor lounge experience.” Each event has an array of music and dance entertainment mixed with oversized lounge chairs and canopy beds, hip lighting and plenty of food and beverages. Scheer makes money off tickets, usually around $20 a person, and sponsorships. “There’s nothing like this around,” he says.

Now Scheer aims to expand the party business outside of Florida, where he has put on 36 Chillounge Night and related events in eight cities statewide since 2008. He seeks outside investors and partners, hoping to raise at least $500,000, which would enable him to put on Chillounge Night parties everywhere from New York to California.

“I would love to find a way to put a show on in Bryant Park in New York City,” says Scheer, a native of Germany who moved to Florida in 2002. “If you can make it in New York, you can make it anywhere.”

Around 98,000 people in total have attended either a Chillounge Night or a more recent addition to the chill lineup, Cirque du Chill, says Scheer. Locations, in addition to Sarasota, have included St. Petersburg, Orlando and Boca Raton. Chillounge Night events, on average, cost about $40,000 to put on, while more complicated Cirque du Chill events can cost at least $80,000. That covers everything from permits to use streets and parks to food and entertainment.

All but three of the 36 events, says Scheer, have been profitable. Yet he says there’s little money left for marketing, which is one way outside investors could help grow the business. He thinks with enough funding, he could do closer to 20 events a year, and create additional themes and formats. More events, Scheer projects, would also help reel in national sponsors.
“The great thing with this outdoor party is that you get to create the atmosphere,” Scheer says. “If we had more money behind this, we can take it really far.”

Scheer started Chillounge Nights on something of a whim, when business stalled at the art gallery he ran on Palm Avenue in downtown Sarasota. Scheer wanted to create a classy, upscale event where people could just chill and relax. He flew to Jakarta, Indonesia, in late 2007 and bought three truckloads’ worth of outdoor lounge gear. His furniture-buying binge cost about $80,000 — an investment Scheer says would have cost at least $300,000 if he bought the goods stateside.

In the early days, Scheer rented Ryder trucks to haul around the furniture. Now he rents three semi-tractor trailer trucks, and he leases a 9,000-square-foot warehouse to store the furniture. “At first some people thought I was crazy, and it was a big risk,” says Scheer. “But I thought, ‘How can you go wrong when you put 2,000 people in the street?’”

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