Chillounge Night= “The Ultimate Outdoor Lounge Party”
Chillounge Night, “the ultimate outdoor lounge party”, is coming back to Sarasota and dare I say bigger and better than years past. What started in 2008 as an upscale block party that spanned Palm Avenue downtown, will this year transform the Westfield Southgate Mall parking lot into an outdoor extravaganza.
Chillounge Night Sarasota
March 8th, the “Mardi Gras meets South Beach” inspired event that we’ve come to expect, will again feature chic outdoor lounge furniture, local fare and libations, eclectic entertainment, a swanky fashion show sponsored by Style Magazine and sexy Samba dancers. But with a larger venue comes more opportunity for even more cool factor; there will be a state-of-the art fireworks demonstration, a larger stage and this year’s VIP area is sponsored by Celebrity Cruises Lawn Club Experience. I’m guessing this means even better swag bag goodies, but you’ll have to wait and see. Also new for VIP ticket holders is a special catered menu by Ziti Sarasota and a chance to win a 4 day cruise from Celebrity Cruises ($5 raffle tickets benefits charity).
One of the biggest additions to the event are four options for reserved seating that includes a daybed along the stage/runway, private waiter service, tents or private cabanas. This definitely ups the sexy-cool factor quite a bit.
With so many details to plan and keep track of, you’d expect that Chillounge Night events are manned by a large event planning company; instead, founder Rainer Scheer primarily handles all details with some behind the scenes assistance from long time friend and investment banker, Ralph Radtke. Asked if the events have gotten easier to manage this many years later, “…no, it’s actually more work” says Scheer.
As a former art gallery owner, appreciating and displaying fine things wasn’t new to Scheer but event planning was. He conceived the idea to create “the ultimate in cool” outdoor event after purchasing two semi-trucks of unique outdoor lounge furniture, essentially putting the cart before the horse. His instincts and hard work have opened doors to Chillounge events in Tampa, Orlando and St. Petersburg. His ultimate dream is to do Chillounge events throughout the state and perhaps even internationally.
It’s no surprise Chillounge caught the attention of the Westfield brand because there may be the potential to take the event to other mall locations considering that the Chillounge attendees are well within the Westfield Southgate Mall shopper target audience but this is the first time the Southgate location has done an event of this kind. Westfield Southgate Marketing Director Sam Davidson says he’s excited to be a part of , “…taking the best block party and turning it into a world class production…The mall parking lot is like a blank canvas and [like an artist] I’m trusting Rainer to make it great.” Chillounge may very well open the door for Westfield to do similar big events in the future perhaps even bring Chillounge back next year.
Personally, I’m thrilled to see that Chillounge Night is thriving and expanding. I think we are fortunate to have an event that brings a bit of South Beach flare right here to Sarasota.
What: 7th Annual Chillounge Night presented by BMW of Sarasota, benefits Girls Inc. of Sarasota
Where: Westfield Southgate Mall
When: March 08, 2014 | Doors open 7 p.m. until Midnight
More info: Tickets: $25* in advance, $30 admission at the gate, VIP Tickets $90* (Limited to 250 tickets) Must be 21 years or older to enter www.ChilloungeNight.com. Complimentary valet parking will be available.
Story by: Jaszy McAllister, Unique Sarasota